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CFS Launches New Advisory Initiative with Viridian

Colonial First State (CFS) is reshaping personal finance support by engaging with Viridian Advisory.

This initiative aims to aid FirstChoice superannuation, pension, and investment members seeking guidance without ongoing financial advisement.

The collaboration brings a novel approach to receive one-time, topic-focused advice tailored to individual needs.

Through this arrangement, CFS members have the opportunity to seek advice from Viridian Advisory on a variety of financial matters. Topics range from personal investments and debt management to superannuation, pensions, retirement planning, and navigating Centrelink. This service provides members a way to gain meaningful advice without needing a regular financial adviser.

Customers of CFS FirstChoice can benefit from this service by engaging in modular financial advice sessions. The initial cost for a single module starts at $500, with a combined total cap of $3000, allowing flexibility for clients to select and pay only for the advice they need.

The introduction of this modular advisory service addresses the growing demand for affordable financial guidance among the CFS member base. According to the organization, Viridian Advisory was selected due to their expansive reach, scalability, and enthusiasm to develop a targeted, cost-effective advising model for CFS members.

CFS is contemplating future expansions to this model by teaming up with additional licensees as the demand for advisory services rises. This partnership is one of many initiatives by CFS to ensure their members have diverse access to financial advice.

Beyond partnership with Viridian, CFS has previously collaborated with Otivo to offer self-guided digital financial advisory tools. They also provide the "Find an Adviser" tool to help members connect with the most suitable financial adviser available.

Historically, Viridian has been deeply rooted in professional partnerships and serves as a cornerstone client on the CFS Edge platform, marking a significant step forward in their cooperative efforts since their support of Westpac/BT.

Published:Tuesday, 5th Nov 2024
Source: Paige Estritori

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Finance News

ANZ Faces Record $160 Million Fine for Regulatory Misconduct

17 Oct 2025: Paige Estritori

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The Australian Prudential Regulation Authority (APRA) has recently removed the remaining A$500 million ($324 million) capital add-on imposed on Westpac Banking Corporation. This decision comes after the bank's successful completion of a comprehensive, multi-year risk transformation program aimed at enhancing its risk management frameworks and practices. - read more

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09 Oct 2025: Paige Estritori

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