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Australian Court Upholds Ruling on Misleading Harvey Norman Ads

The Full Court of the Federal Court of Australia has upheld a prior decision against Latitude Financial and Harvey Norman, maintaining that certain advertisements were misleading.

These ads, which ran from January 2020 to August 2021, promoted ‘no deposit’ and ‘interest-free’ payment options but failed to disclose the necessity of acquiring a Latitude GO Mastercard to avail the offer.

The promotional efforts did not sufficiently clarify the connection to the credit card or its issuer, Latitude Finance, misleading consumers about essential terms of the deal.

This ruling is significant as it reaffirms the importance of transparency in advertising, particularly about financial products with complex conditions. Consumers who obtained the Latitude GO Mastercard believing they could benefit from the interest-free period were instead subject to additional costs, including a $537 fee. These undisclosed fees comprised an establishment charge and ongoing monthly service fees, impacting the financially vulnerable the hardest.

The outcome underscores the Australian Securities and Investments Commission’s (ASIC) commitment to protecting consumers by ensuring promotional materials don’t obscure the true costs and conditions associated with financial agreements. Businesses are reminded that their advertisements must be clear and straightforward to avoid misleading potential customers, particularly when promoting financial products or services.

Moving forward, this legal precedent may influence how Australian corporations approach advertising strategies, particularly in the financial and retail sectors. Companies are likely to review their marketing content to ensure compliance with consumer protection laws. The decision also serves as a warning that failure to disclose complete terms clearly can lead to legal action and damage to reputations.

Published:Wednesday, 8th Oct 2025
Source: Paige Estritori

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Finance News

Surge in Business Loan Applications Amid ATO Debt Rule Changes

09 Oct 2025: Paige Estritori

Small and medium-sized enterprises (SMEs) across Australia are experiencing a significant shift in financial strategy due to impending changes in tax debt regulations by the Australian Taxation Office (ATO). Effective from July 1, general interest charges (GIC) and shortfall interest charges (SIC) on tax debts will no longer be tax-deductible. With the GIC rate currently at 11. - read more

RBA Advises Caution on Borrowing as Interest Rates Set to Fall

09 Oct 2025: Paige Estritori

The Reserve Bank of Australia (RBA) has issued a cautionary statement to households, advising against excessive borrowing in anticipation of potential interest rate reductions. This warning aims to prevent the emergence of a boom-and-bust cycle that could destabilize the financial system. - read more

Lendela and Revive Financial Join Forces to Address Australia's Growing Debt Challenges

09 Oct 2025: Paige Estritori

In response to the escalating debt crisis in Australia, Lendela, a leading loan matching platform, has announced a strategic partnership with Revive Financial, the nation's largest debt relief and management firm. This collaboration aims to empower Australians facing financial distress by offering tailored debt solutions designed to restore financial stability. - read more

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Debt Consolidation Articles

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Welcome to our comprehensive guide where we aim to debunk common myths surrounding debt consolidation and debt reduction. This blog post serves as a beacon of clarity for those who find themselves navigating through the choppy waters of financial jargon and conflicting information. - read more

The Importance of Emergency Funds in Your Monthly Budget

When it comes to managing your finances, planning for the unexpected is a crucial part of staying on top of your budget. An emergency fund serves as your financial safety net, poised to offer support when unforeseen expenses arise. These funds are specifically set aside to cover unexpected costs, like medical emergencies, car repairs, or urgent home maintenance issues. - read more

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